James Coy
Solo studio
Design for product & Web
Norwich, UK
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Starry sky over a foreign planet.
The Curators Collective
I Built a startup in 54hrs, Designed a brand, and then decided to launch it, so I redesigned the brand and made a new site.
An art exhibition label for a 'Self Portrait' by Anok, displayed next to the artwork. The label is on a teal background with white text that reads 'DeCurate Self Portrait by Anok' with a QR code on the right side. The artwork above is a detailed black and white illustration filled with various elements such as expressive eyes, stars, and abstract shapes, showing a chaotic yet intricate style. The location 'Norwich' is noted at the bottom of the label
Design Founder!
I streamlined the ticketing experience and navigation, enhancing productivity and setting the stage for feature expansion.
A customer support ticket interface displayed on a computer screen with a blurred purple background. The ticket is open on a ticketing system with navigation tabs at the top. The main body of the ticket reads, 'Hi Support, I'm interested in your Hermes bookcase but I can't seem to find the dimensions on your website. Can you provide me with these? Abigail.' There's a placeholder for a reply below the message, and on the right, a user profile for 'James Coy' is visible, with notes and a ticket thread beneath. In the reply section, an image is attached showing a laptop with a colourful geometric pattern on its screen and stickers around the keyboard
Product Design
ZZ&D And Amazon
I prototyped a Hiring System for amazon that encouraged growth and development through gamifaction.
"James is an absolute star and can't recommend him highly enough for any job requiring a dedicated UI/UX designer with that bit extra. James has a strong, structured approach to his UX thinking, taking the time to understand the user and ask the right questions. He has a great eye for design and his can do attitude and brilliant communication skills make him a delight to work with.
- Jacqui Rays
Product Design
I conceptualised a new community-building platform that leverages positive design patterns & gamification to enhance social interactions and strengthen communal bonds.
A hand holding a smartphone against a soft pink to white gradient background. The phone displays an app interface with a black background and pink accents. The app's name, 'pinpoint', is at the top in pink lowercase letters. Below is a stylized graphic of a pin and a conversation bubble in pink outline. The caption reads 'the online community notice board where genuine relationships thrive.' A prominent pink 'sign up' button is at the bottom, inviting users to join.
I Revamped a Startups Digital Presence, Delivering a new landing page, changelog, blog, and customer showcase.
An open MacBook Air displays a webpage for a crypto treasury management platform named 'Multis'. The laptop is positioned center on a textured, black, wave-patterned surface. The screen shows a dark-themed webpage with a prominent heading that reads 'Crypto treasury, under control.'
The macbook is displayed on an AI generated image of textures of a black and white desert dunes.
Web Design
I Brought their new identity to life as a bold new website design.
A web page for 'WRISTI•ES', Australia's largest luxury watch marketplace, is displayed on a tablet with a black bezel, set against a background featuring a dark, textured pattern. The website features a striking orange header with white text that reads 'OVER 50,000 WATCHES LISTED EVERY YEAR! Discover Australia’s Largest Luxury Watch Marketplace'. Below, there's a subheading saying 'Connect with a community of local dealers and private sellers.' Two call-to-action buttons, 'BUY A WATCH' and 'SELL A WATCH', are presented underneath. The webpage's design is modern and minimalistic, with a bold use of colour and typography.
Live Site (Coming Soon)
Web Design
I Led the redesign of HeadteacherChat’s design system and web presence, ensuring a consistent, user-centric experience across web and physical products.
An open MacBook Air on a reflective surface with a soft pink and white gradient background. The screen displays a website titled 'HeadteacherChat'. The navigation bar includes options like Home, Downloadable PDFs, Partners, Podcasts, Webinars, Blog, and Recommended Products & Services. The main section shows a banner with the text 'Join in our conversation', encouraging visitors to 'Learn everything you need to know to do your job well' and to subscribe to a newsletter. Below the text is a photo of a smiling man and woman, my parents, seated in a library.
Family Business
Lets Work Together.
Get your project here.
User Research & Analysis
Information Architecture
User Testing & Feedback
Interaction Design
Usability Optimisation
User Persona Development
Visual Design & Aesthetics
Brand Integration
Responsive Design
Interactive Prototypes
Animation & Micro-interactions
Style Guides & UI Kits
Custom Website Design
Low-Code Development
E-commerce Solutions
Building Content Management Systems (CMS)
Search Engine Optimisation (SEO)
Web Performance Optimisation

Studio Notes

The Designers Loop
The first note in my 'Designers Toolkit.' How to build better products by tightening the feedback loop.
A Norwich local, an avid Sci-Fi & Fantasy reader, and a lover of coffee.

I’ve spent 2 years in the world of Interface and Web Design and an overall 5 years in the creative industries.

I specialise in making complex interfaces easier to use, and adding some opinionated design to Web projects.

I’m enthusiastic about productivity tools (aka I’m a nerd) my favourites at the moment being, Muse by Ink And Switch, and Arc by the Browser Company.

As a freelancer, I've designed for diverse clients, elevating apps, websites, and branding.

I'm on the lookout for partnerships where I can apply my expertise in UX, UI, and web development to create solutions that boost user engagement, streamline interfaces, and enhance online presence. With a keen eye for digital design challenges, I'm ready to bring strategic and technical skills to elevate your brand and fuel growth.
image of me at the sainsburys center smiling into one of the artworks
My practice


What Who Where
Dune Frank Herbert Read
Lao Tzu
Tao Te Ching
Translated by Ursula K Le Guin Read
The Lathe of Heaven Ursula K Le Guin Read


What Who Where
Space 1.8 Nala Sinephro Listen
Bewitched Laufey Listen
Essentials Masayoshi Takanaka Listen
The Hard Fork Podcast Kevin Roose and Casey Newton Listen
MetaMuse The Muse App team Listen


What Who Where
The Departed Martin Scorsese Watch
Killers of the Flower Moon Martin Scorsese Watch
All the Filmography of.. Mike Flanagan Watch
Videos on Photography Thomas Heaton Watch
Video Essays on interesting but random things Answer in Progress Watch


All the skills & tools I bring to projects and work to design & build.
UI/UX Design Principles
Foundation of creating intuitive and engaging user interfaces.
User Testing:
Getting important feedback and insights on your products and website.
Responsive Web Design:
Ensuring websites function seamlessly across various devices and screen sizes.
Some Front End (HTML, CSS, & a little JavaScript):
Building and styling interactive website elements.
User Research and Testing:
Gathering user insights to inform and validate design decisions.
Accessibility and Inclusive Design:
Creating websites usable by people with diverse abilities.
SEO Fundamentals:
Optimising website design for better search engine ranking.
Collaborative interface design and prototyping.
Visual Studio Code:
Code editing for web development.
Building comprehensive and robust sites on the web with full CMS, interactions, logic, and more
For building quick and simply, great for landing pages, or websites with low technical requirements but a desire for fun and interactive websites built quickly.
Open source alternative for Webflow.
It's what this is built on!!
Git & Github
Version control and team collaboration in software development.
Understanding user behavior through heatmaps and session recordings.